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SNICKERS SAUCES

To stand out on gameday, SNICKERS created three sauces made with real SNICKERS ingredients, bringing its signature satisfaction to every bite and tapping into fans’ love of savory snacks. To bring the idea to life, we partnered with NFL MVP Josh Allen, whose passion for football, sauces, and SNICKERS helped develop each recipe to MVP-level standards.

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SOCIAL

Organic social posts to tease out the event to consumers and fans

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TAILGATE

We launched snickers sauces with the most rabid fandom at the bills home opener with our first-ever snickers tailgate

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Local culinary icon Chef Darian, gave Bills fans a first taste with elevated tailgate bites including, Peanut Teriyaki Wings, Chocolate BBQ Pork Belly Bites and Caramel Buffalo Popcorn.

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INFLUENCER
RESULTS
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ROLE: ACD
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