Women spend a lot of time and money on their appearance, and Sephora wants to make that process more rewarding for them.
Sephora is introducing a new business model called Vanity. Individuals can bring in broken makeup for beauticians to reset, recycle old bottles for beauty insider points, and receive recommendations and tips on how to use make up.
Strategically placed transit ads around cosmopolitan areas highlighting the new Vanity and all the benefits.
Sephora's new Vanity logo, bag design and Apple Wallet Pass to utilize the beauty insider points to pay for all transactions.
PRINT, SOCIAL AND OOH
Pop-up Vanity installations in bathrooms at bars, theaters, and airports will direct consumers to their local Vanity.