People will be able to scan the coordinates on their phone, which will then lead them to the app showcasing the unknown location and geocache.
Like the print, billboards will offer same feature.
Patagonia will hide a geocache at each location and challenge consumers to get out and explore the unknown.
AIRBNB x PATAGONIA
After finding a geocache, Patagonia will sponsor other experiences near these unknown locations through Airbnb.