top of page
People will be able to scan the coordinates on their phone, which will then lead them to the app showcasing the unknown location and geocache.
COORDINATE BILLBOARDS
Like the print, billboards will offer same feature.
1/3
GEOCACHE
Patagonia will hide a geocache at each location and challenge consumers to get out and explore the unknown.
AIRBNB x PATAGONIA
After finding a geocache, Patagonia will sponsor other experiences near these unknown locations through Airbnb.
bottom of page