Patagonia makes clothes that are durable enough to take you places you’ve never seen before. So they’re hiding things around the world and encouraging you to explore the Seven Unknown Wonders
People will be able to scan the coordinates on their phone, which will then lead them to the app showcasing the unknown location and geocache.
Like the print, billboards will offer same feature.
Patagonia will hide a geocache at each location and challenge consumers to get out and explore the unknown.
AIRBNB x PATAGONIA
After finding a geocache, Patagonia will sponsor other experiences near these unknown locations through Airbnb.