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M&MS CRUNCHY COOKIE

To introduce M&MS new flavor, Crunchy Cookie, we teamed up with the iconic cookie baker herself - Christina Tosi from Milk Bar. She then created the crunchiest of crunchy cookies the world has ever seen. A cookie only 100 people were lucky enough to try.

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SOCIAL TEASE

We teased on social media on both Christina and M&MS account of the collaboration and how one can get their hands on the new flavor as well as the limited-edition cookie.

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TASTING KIT

those lucky enough to be selected recieved a recipe kit with a recipe book, the crunchy cookie by Christina Tosi and product.

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RESULTS
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ROLE: ART DIRECTOR
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