Kraft motivates kids to make their lunches and simultaneously encourages interest in STEM

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ONLINE RECIPE GAME

Kraft sponsored game that encourages kids to practice their math and science skills through cooking questions. The game helps them build their own virtual recipe book and print out the physical recipes they made online. 

SOCIAL

Instagram Ads, Kraft and Science Pinterest boards for Moms as well as science and food videos for kids on Facebook

INTERACTIVE PACKAGING