KRAFT SINGLES
Kraft motivates kids to make their lunches and simultaneously encourages interest in STEM
ONLINE RECIPE GAME
Kraft sponsored game that encourages kids to practice their math and science skills through cooking questions. The game helps them build their own virtual recipe book and print out the physical recipes they made online.
SOCIAL
Instagram Ads, Kraft and Science Pinterest boards for Moms as well as science and food videos for kids on Facebook