CTLogoDesign-010.png
JENI'S ICE CREAM

Over one million girls in the U.S. are being raised by a single dad - an unrecognized dual parenting role filled with challenges, rewards, and plenty of ice cream along the way. This year, Jeni’s wants to make some noise (and ice cream) for single dads on the day we usually celebrate moms

GOOGLE DOODLE ON MOTHER'S DAY FOR DAD 

1/2
PERSONALIZED ICE CREAM BOXES

Instead of sending flowers, daughters can send dads their favorite "father-like" ice cream flavors in a customizable box and pint. The box allows daughters to upload a sweet message and photos of them and their dad for the top of pint lids.

1/3
PRINT, SOCIAL AND OOH
Jenis_Print_v76.png
Jenis_Print_v78.png
Jenis_Print_v77.png

1/3
WHOLE FOODS DISPLAY

On Mother's Day there will be an in-store display where daughters can pick up pints for dad instead of flowers. 

EVENT

On the Sunday of Mother's Day, Jeni's will host an event where dads and daughters who are lucky enough to be with each other can make sundaes together.