JENI'S ICE CREAM
Over one million girls in the U.S. are being raised by a single dad - an unrecognized dual parenting role filled with challenges, rewards, and plenty of ice cream along the way. This year, Jeni’s wants to make some noise (and ice cream) for single dads on the day we usually celebrate moms
GOOGLE DOODLE ON MOTHER'S DAY FOR DAD
PERSONALIZED ICE CREAM BOXES
Instead of sending flowers, daughters can send dads their favorite "father-like" ice cream flavors in a customizable box and pint. The box allows daughters to upload a sweet message and photos of them and their dad for the top of pint lids.
PRINT, SOCIAL AND OOH
WHOLE FOODS DISPLAY
On Mother's Day there will be an in-store display where daughters can pick up pints for dad instead of flowers.
On the Sunday of Mother's Day, Jeni's will host an event where dads and daughters who are lucky enough to be with each other can make sundaes together.