PERSONALIZED CATALOG ACTIVATION
IKEA will partner with Zillow to collect data and create custom catalogs personalized to newly rented apartments. The catalog will be based on the actual apartment’s floor plan –where you will be able to choose from a variety of furniture options.
Homeowners will also be able to access a digital catalog where they can explore more furniture options, patterns, and colors to make sure each piece is the perfect fit before they buy it.
IKEA x ZILLOW SOCIAL ADS
IKEA will post ads on Zillow and Instagram to target prospective renters and homeowners. Each social ad will lead to a landing page where people can learn more about the campaign and the benefits of renting through IKEA x Zillow.