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SOCIAL TEASE
Organic social posts to tease out the event to consumers and fans



INFLUENCER
CHEEZY SWAG
We also created an absurdly cheesy souvenir shop stocked with custom merch and the most beloved Cheez-It flavors. But what really made this activation special was the ABSURD attention to detail that the team brought to the execution. There were Cheez-It Cactus blooms, pun-tastic bathroom graffiti, incredible postcards, travel brochures and a snack pantry filled with Drink-It, Gulp-It, Chew-It, Slurp-It, and Juice-It products.


RESULTS










ROLE: SR. ART DIRECTOR
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