We also created an absurdly cheesy souvenir shop stocked with custom merch and the most beloved Cheez-It flavors. But what really made this activation special was the ABSURD attention to detail that the team brought to the execution. There were Cheez-It Cactus blooms, pun-tastic bathroom graffiti, incredible postcards, travel brochures and a snack pantry filled with Drink-It, Gulp-It, Chew-It, Slurp-It, and Juice-It products.