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CHEEZ-IT LOADED POPCORN

Popcorn and movies go together like Top Gun and cheesy one-liners. But our favorite cheesy movies deserve a popcorn that can match its cheesiness. So for the launch of Cheez-It Loaded Popcorn, we positioned this limited-time snack as the perfect pair for cheesy cinema.

LAUNCH

Launch with social GIF of fake movies that help prove if you like "cheezy" movies like these then you need a cheesier popcorn

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REEL CHEEZ BINGO

We then created Reel Cheez Bingo by encouraging fans to watch cheesy movies and fill out Bingo cards packed with various tropes and clichés.

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INFLUENCER PARTNERSHIP

We amplified the launch of Cheez-It Loaded Popcorn by partnering with actor, heart-throb, and cheesy movie expert Jesse Metcalfe. 

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CHEEZY EXTRA

Media Kit to share our product with select cheezy movie lovers

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CD: Adam Ferguson