CHEEZ-IT LOADED POPCORN
Popcorn and movies go together like Top Gun and cheesy one-liners. But our favorite cheesy movies deserve a popcorn that can match its cheesiness. So for the launch of Cheez-It Loaded Popcorn, we positioned this limited-time snack as the perfect pair for cheesy cinema.
Launch with social GIF of fake movies that help prove if you like "cheezy" movies like these then you need a cheesier popcorn
REEL CHEEZ BINGO
We then created Reel Cheez Bingo by encouraging fans to watch cheesy movies and fill out Bingo cards packed with various tropes and clichés.
We amplified the launch of Cheez-It Loaded Popcorn by partnering with actor, heart-throb, and cheesy movie expert Jesse Metcalfe.
Media Kit to share our product with select cheezy movie lovers