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5GUM x KATSEYE
The team was challenged to bring back the iconic “Stimulate Your Senses” line, and did it in true EYEkonic fashion. The result is a sensory experience made tangible and collectible, inspired by the six members of KATSEYE. Each piece embodies a different sense: sight, sound, touch, taste, and scent, all reimagined through KATSEYE’s electric energy.
TEASE AND ANNOUCEMENT
Organic social posts to tease the collaboration, followed by a partnership announcement post to officially introduce it to consumers and fans.
DROPS
We dropped each artist’s collection on social, linking out to a dedicated shopping page where every drop sold out in under two minutes, with select pieces even hitting resale for thousands.
RESULTS
ROLE: ACD
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